Jumpstarting the Youngest Funeral Home Owner in America

A brand-new funeral home with no profile, no reviews and no calls, launched in January 2026 and ranked #1 by February for "cremation Syracuse."​

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THE CHALLENGE

Syracuse Simplicity opened in January 2026, and WC Marketing started with them the same month. Day one, Ryan Smith, LFD, had no Google Business Profile, zero reviews, zero calls and no website traffic history, and he was up against funeral homes that were already established in Syracuse. In a category where families search Google in a hurry, the business that shows up first gets the call.

Ryan needed:

- To show up at the top of Google when Syracuse families search for cremation.

- A steady flow of phone calls, not just "brand awareness"

- Proof of what was working, so every marketing dollar could be justified

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WHAT WE DID

A six-month program that started the same month the business opened, January 2026.

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Google Business Profile. Built and fully optimized the profile, then kept it active every week with posts and updates. This drove the Maps rankings.

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Google Local Services Ads. Got the business through Google's screening and ran pay-per-lead ads that show above everything else on Google. We disputed junk leads so Ryan only paid for real ones.

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Google Search Ads + Meta (Facebook/Instagram) Ads. High-intent search campaigns plus a Meta lead funnel with video, static, and carousel ads. Retargeting was also implemented to stay in front of interested parties.

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Automated email and text follow up. Speed to lead is what makes or breaks a sale, so we set up several Zapier and Activecampaign flows to ensure when a lead came in Ryan got a text, and the lead was added to a 5 email sequence.

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Call tracking and analytics. CallRail, GA4, Google Tag Manager, and the Meta Pixel, so every call and form could be traced back to its source.

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Offline marketing. A 1,905-piece direct mailer and billboards around Syracuse.

Monthly reporting. A plain-English report every month: calls by source, cost per lead, rankings, and what we'd change next.

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Social media management & video editing. People love businesses with an owner they grow to trust from seeing them in their feed several times a week.

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THE RESULTS

Ranked #1 for cremation and stayed there.

14 new customers acquired by end of February.​​

6 month customer goal achieved in 4 months.​

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WANT THIS FOR YOUR BUSINESS?

We help businesses get found online and get the phone ringing, with every call tracked, so you see exactly what you're paying for.